SEAT set for Sunderland Success

Sporty Spanish car maker SEAT is set for even more success in Sunderland following the takeover of its award-winning dealership in the city.

Alexandra Bridge Cars in Southwick was one of the first SEAT dealers in the UK and built a glowing reputation for excellence over the past quarter of a century.

Now though, the hugely popular and highly regarded retailer has been acquired by the North East-based retailer Pulman  – one of the most successful and innovative retailers in Volkswagens nationwide network.

And the new owners, who operate the Volkswagen franchises in Sunderland and Durham, have pledged to offer customers the best of both worlds as they look to make the latest addition to their growing family even better than ever.

But loyal customers of Pulman SEAT, as it will now be known, should not expect to see change for change’s sake or a sea of new faces on their next visit.  On the contrary, long-serving Sales Manager Alex Paget will continue to oversee matters in the showroom, while Service Manager Lee Morris and his experienced team of technicians will remain in the workshop.

Both teams will be strengthened, however, in order to further improve customer satisfaction and ensure all visitors to the dealership receive the highest levels of care and attention at all times.

It’s an approach that has served Pulman well down the years, with Durham Volkswagen going from strength-to-strength over the past decade and the acquisition and subsequent expansion and transformation of Mill Garages in Sunderland two years ago where the goal is to deliver a fantastic customer experience.

Mike Pulman, founder and Managing Director of the Pulman Group, which now employs more than 130 people, said: ‘We are thrilled to add such a fantastic dealership to our stable.

‘We are also extremely excited to be working with SEAT which is undoubtedly one of the most exciting brand’s around with a great line-up of models.

‘Being from the North East myself I’ve been aware of Alexandra Bridge for many years and am well aware of the fantastic reputation the team at the dealership worked hard to build and maintain in the local community and beyond.

‘Our intention is to build upon the many strengths of the dealership by adding the ideas and innovations that have made our Volkswagen franchises among the very best in the country.

‘By strengthening the fantastic team already in place at the dealership and instilling our own approach to customer care, I am sure Pulman SEAT will go from strength to strength and that customers old and new will be impressed.

‘As a group, our overall goal is to deliver a fantastic customer experience as we know that, ultimately, we’ll only be successful if we keep our customers happy.’

For more details about the SEAT range or to speak to a sales or service adviser, call Pulman SEAT now on 0191 549 2926.