The New SEAT Ateca light’s up Sunderland
Pulman SEAT has celebrated the arrival of the New SEAT Ateca
in partnership with Sunderland AFC at the iconic Stadium of Light. The award winning SUV took centre stage for
the Premiership tie between Sunderland and Hull City on Saturday 19th
November 2016 featuring on the stadiums jumbo LED screens, crowd facing
advertising boards and in the match day programme.
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SEAT Ateca’s positioned outside the Hilton Garden Inn at the
Stadium of Light, Sunderland
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Working with the football club Pulman SEAT were the co-match sponsors. Two SEAT Ateca’s were proudly positioned at the stadium outside the fantastic new Hilton Garden Inn and the dealership management team hosted 20 SEAT Ateca customers as guests.
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Pulman SEAT’s retail ATECA customers pitch side at the
Stadium of Light, Sunderland
Chris Slater, Brand Manager at Pulman SEAT said “It was
fantastic to showcase the stunning New Ateca to thousands of Sunderland fans,
it received glowing praise and we’ve got a number of leads from the event. It was also fitting to thank our New Ateca
customers for their business.” Guests were taken on a tour of the venue and
pitch side with time to meet players pre and post-match. Chris continued “Everyone
had a fantastic day which culminated in a 3-0 victory for the Black Cats.”
The product placement gained coverage across social media
channels and the dealership is looking at further events during 2017 with the
club.
SEAT Ateca’s positioned outside the Hilton Garden Inn at the
Stadium of Light, Sunderland
Michael Buckle from Pulman SEAT with SAFC club mascot Samson
and the SEAT Ateca’s
To find out more about Pulman SEAT and the New SEAT Ateca, please call 0191 549
2926, email enquiries@pulmanseat.co.uk
or visit www.pulmanseat.co.uk
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