Friday, 11 April 2014

Pulman Volkswagen helps Cash for Kids raise over £22,000

Politeness Pays!

One lucky winner scooped the top prize of a brand new Volkswagen Take Up! Car in Metro Radio’s Cash for Kids recent campaign and all because she said “Thank You!”

The Mission Thank you Campaign, led by Cash for Kids, gave local people and companies the opportunity to publically thank their friends, family, neighbours and customers and by doing so, were entered into a raffle to win a fabulous new Volkswagen Take Up! car, donated by Pulman Volkswagen.

The campaign was to remind people of just how important it is to say ‘thank you’.  On average, people hear a spoken ‘thank you’ 5-10 times a day, and over 60% of people believe that receiving a ‘thank you’ brightens up their day. Over 40% of people think that as a nation, we don’t say ‘thank you’ enough, and the goal of Mission Thank You was to reverse this trend.

The Cash for Kids and radio team including presenters Steve and Karen, Brian Moore and Stu Elmore toured the region displaying random acts of kindness, giving gifts to members of the public and completing a fundraising bag pack at Asda, Metrocentre. Members of the public entered into the spirit by paying a £1 donation and sending a thank you message to someone who deserved it.

The lucky winner was Valerie from Penrith who said: “I can’t believe I’ve won, I’m in total shock!”
Chris Slater, Communications Manager for Pulman Volkswagen said “We are delighted to work with Cash for Kids on this campaign. Here at Pulman Volkswagen, we take pride in our customer service, ensuring that we deliver a fantastic customer experience, as well as saying thank you to every one of our loyal customers. To be able to reward one listener who has said thank you with a new Volkswagen Take Up! and helping Cash for Kids raise over £22,000 along the way shows our commitment to supporting local people.”

Stu Elmore, Metro Radio presenter “The Mission Thank You Campaign was a win-win for everyone. Not only did you get to make someone’s day by sending them a lovely thank you, but the £1 donation will help a disadvantaged child AND you had the chance of winning an amazing VOLKSWAGEN Take Up car!”

The competition ran throughout the Northern Network (Metro Radio, TFM, CFM and Borders) 

Winner Valerie (left) collecting her car from Marketing manager Natalie Wilson, and Communications Manager Chris Slater. With a helping hand from Courage the Cat from Cash 4 Kids. 

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