Samsung and SEAT - The Perfect Alliance To Be Always Connected

The brand has premiered new ConnectApp - Read tweets, Facebook posts and emails out loud from your smart phone while your driving 

SAMSUNG and SEAT have signed an agreement to develop technological solutions to provide total connectivity across the range of models. In the coming months, with the launch of a new SEAT model line up equipped to keep the customer always connected, with the technology being gradually extended across the rest of the SEAT range. 

These vehicles will be equipped with MirrorLink technology and the car Infotainment system linking them to SAMSUNG devices through the apps developed by SEAT. MirrorLink is SEAT’s answer to connectivity between the car and the smart device. Smartphone content is mirrored in the vehicle display in a safe way, with no distraction for the driver, who is afforded access to apps while keeping both eyes on the road.

According to Rick Segal, Vice-President of Enterprise Business Team, IT & Mobile Communications Division at Samsung Electronics, “SAMSUNG is delighted to be announcing this agreement at the Mobile World Congress, particularly in Barcelona – SEAT’s home town. The idea behind the agreement is to work together, joining the know-how of both brands, to develop on board safe technological solutions which simplify our customers’ lives. The aim is to keep consumers always connected. We are expecting great things from this agreement with SEAT.”


In the words of Jürgen Stackmann, SEAT Executive Committee Chairman, “In 2015 we fully entered the Internet of Things, with 6 billion things now connected to Internet. One of SEAT’s main objectives is to meet emerging needs and SEAT customer expectations. To fulfil our commitment to our customers, we want to strengthen the competitiveness of the SEAT range. For us, SAMSUNG is the ideal partner in this new global challenge”.

SAMSUNG and SEAT- the latest in-car integration of technology and future concepts

Both companies are attending the Mobile World Congress, the largest in the world, currently being held in SEAT’s home, Barcelona.
The SAMSUNG Business Showcase stand in Hall 8.1 App Planet hosts a SEAT Leon   equipped with SAMSUNG smartphones available in a few months in the new SEAT range. The stand also showcases the future concepts on which both brands are working, while driving the car as well as remotely.
Visitors will be given hands-on experience by getting close up and personal with: 

• How to select the car’s ambient lighting, climatronic settings, favourite music and even a greeting message when you get in the car
• Unlocking and locking the doors of your SEAT using a smartwatch
• SEAT ConnectApp: The new SEAT ConnectApp offers efficiency, productivity (reading and writing emails) and fun while driving, for instance through interaction with vehicle data
• It can even check your heartbeat as you experience the thrill of driving a SEAT​

For any more information on the Samsung and SEAT venture email Pulman SEAT on: enquiries@pulmanseat.co.uk